BARBAR is a cocktail-focused venue in Caracas, Venezuela.The project involved the creation of a complete brand identity designed to set tone and atmosphere as much as recognition. The visual system balances restraint and character, using proportion, typography, and color to support an aesthetic experience that feels intentional, contemporary, and culturally grounded. The result is a brand that frames the space, enhances the ritual of cocktails, and carries consistently across physical and digital environments.